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本帖最后由 包子侯爵 于 2015-6-28 21:12 编辑
Title:Nvidia Considering Price Cuts for Maxwell 2.0 Graphic Cards including the Geforce GTX 980 Ti, GTX 980 and GTX 970
From:http://wccftech.com/nvidia-price-cut-maxwell-2-graphics-cards/
版权来自:wccftech.com 翻译是我
Nvidia is considering updating the pricing of its Maxwell 2.0 lineup after the Raden Fury X launch a few days ago. The decision to mull over price and product positioning of this market segment is to make sure that the majority market share, that Nvidia currently has, is retained. AMD introduced its flagship model, the Radeon R9 Fury X at the $649 price point – the same MSRP of the Nvidia Geforce GTX 980 Ti.
AMD started loosing market share to Nvidia at a considerably steep rate sometime in 2014 and has been trying to win it back ever since. There is no clear winner with the GTX 980 Ti and Fury X trading blows in gaming benchmarks, with perhaps the slight edge going to the 980 Ti. Pricing can however make all the difference in consumer opinion. There are fans that will buy their favorite company no matter what but a major share of customers will simply go for the best performing card at a reasonable price, in other words, value. Nvidia did not use any bleeding edge technology such as HBM in their GTX 980 Ti and the GM200 die taped out a long time ago so they can afford to cut the MSRP a little bit further.
AMD on the other hand not only created a very large die (with correspondingly lower yields) and used HBM on top. I am not sure what kind of margins they are operating in for this particular GPU but I am sure it won’t be alot. If Nvidia decreases the pricing of the GTX 980 Ti, AMD might not be able to answer in a tit for tat maneuver. If they do, a pricing war will ensue – and you know who wins in a pricing war: the consumer.
The US market already has very competitive pricing but the EU region is absolutely bonkers. They have markets where you will find a 980 Ti and Fury X at over the 1000 (US) dollar mark. In an attempt to target this European segment and bring the prices down close to the US MSRP, Nvidia could lower the numbers a bit. AMD could respond by lowering the pricing of its Hawaii and Tonga GPUs further, or even Fury. Needless to say, if green decides to make this move, things could get very very interesting for the average gamer. Not to mention it will be time to get our wallets out and buy insanely powerful graphic adapters at relatively cheap pricing.
译文:
Nvidia公司正在考虑是否因为几天前发布的AMD Fury X而更改其麦克斯韦2.0系列的定价。这个决定是为了仔细考虑价格和产品定位的细分市场来确保其现在的大多数的市场份额。AMD推出其旗舰型号Radeon R9 Fury X在649美元价格左右- 是与NVIDIA GeForce GTX980 Ti系列MSRP(厂商建议零售价)相同。
AMD开始失去市场份额给Nvidia公司在相当急剧速度在某个时候在2014年,至今还在尝试去赢回市场。在GTX 980Ti和Fury X的交锋中双方在游戏基准测试中不分伯仲,也许轻微偏向980 Ti。但是定价可以让所有的不同在消费者的观点上体现。有些粉丝会买他们所喜欢的公司的产品,不会在意其他事。但是大部分消费者一般会选择表现在一个合理价位上最好的显卡,话句话讲,值(性价比高)。Nvidia没有用任何的前沿技术比如HBM在他们的GTX 980Ti 和很长时间前就出现的GM200芯片上。所以他们可以更进一步降低他们的MSRP(厂商建议零售价)。
在另一方面,AMD不只是创造出了一个很大的核心(但是产率低)并在上面用了HBM。我不确定他们给这个特殊的GPU一个怎样的利润定位,但是我确信,这不会太多。如果Nvidia吧GTX 980 Ti降价,AMD可能不能用一种相应的举动来回应。如果AMD能回应,一场价格战将会发生——你知道谁会从中获益:消费者。
在美国地区已经拥有很有竞争力的定价,但是在欧盟地区却是价格太高。你会发现980 Ti 和 Fury X的市场价格在1000刀。识图瞄准细分欧洲市场,并且让价格降到美国的MSRP,Nvidia可能会降低一些价格。AMD可能以降低Hawaii和Tonga甚至Fury系列的GPU价格来回应。不用说,如果green(没看懂)做出这个举动,对于大众玩家来说事情会变得很有趣。更不用说,这是让我们掏出钱包以相对便宜的价格去买极其强大的显卡。
纯个人水平翻译,如有错误,欢迎指点
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